Jane Mason




I have an MBA from London Business School and until 2005 I was a partner in a strategy consulting firm, working with senior executives in international professional services firms to help resolve strategic, organizational, and leadership issues. From 2005-2010 I spent most of my time working as an independent consultant and moon lighted as a professional baker. For six months I worked on a project to develop a contemporary understanding of virtue and how to embed it more deeply and broadly in society at large, as a way to get us out of the mess the financial crisis has brought to light. In 2010 I woke up one morning and realized I could change the world through bread. I set up Virtuous Bread to make it fun and easy for people all over the world to make, find and learn about good bread and in so doing to forge the link between bread and virtue. I feel like everything I have ever done in my life has led me to precisely this point. I would like to help create a world in which we are more responsible regarding the choices we make: what we eat, what we do, how we treat each other, and how we can build communities that are based on positive and progressive relationships. Currently I am running Virtuousbread.com, baking, teaching, speaking and writing to demystify the process of baking bread, and focus on the way that it continues to play a central role in our lives, tables, and traditions. My first book, All You Knead is Bread, has over 55 easy and elegant bread recipes from around the world as well as stories and travelogues. It was published in October 2012.